When starting any activity, it is important to have a clear idea of ​​where to start and what to achieve.

Without clear planning, it is difficult, and sometimes impossible, to consistently move towards the intended result.

Goals and objectives of the business plan

A business plan is an integral part of any enterprise aimed at success. The result of the future company depends on the quality of its preparation. Business planning is an important stage in the development of a future enterprise and contains certain goals and objectives.

Goals:

• determine whether the project is worth financing;
• provide complete information about the project to the investor or bank.

Tasks:

1. Outline the goals of the future company, develop strategy and tactics.
2. Choose a direction of activity.
3. Analyze all costs.
4. Plan the necessary marketing activities.
5. Consider possible risks.
6. Create a budget relative to your current financial situation.

Principles of compilation

A business plan is a document that gives a detailed idea of ​​the project and allows you to answer the question of whether it is worth financing. The project can be financed by either a lender or an investor. Since the goals of these individuals are different, the methods for evaluating a business project are also different. Therefore, before drawing up a project, you must immediately decide who will receive it.

In any case, the business plan should be well formatted and easy to read. The average document size is 40 pages. If the content is greater, it is optimal to include some documents in appendices, but if it is less, it will be considered that the project was not compiled properly.

If complex terms are used in the description of the organization, then a glossary of terms should be compiled at the end of the document.

It is important in drawing up a business project to focus on the target market and meet the needs of consumers. It should be noted what benefits the consumer will receive by using a product or service from this enterprise compared to a competitive one.

It is good to highlight the uniqueness of your enterprise: the possession of certain patents, the presence of people in rare professions on staff, the advantageous location, etc.

The completed project must reflect a realistic picture that shows what the organization can achieve with appropriate funding. The lender must have confidence in the repayment of the loan, and the investor must have confidence in receiving high profits.

How to write a business plan yourself?

If you plan to draw up a business plan yourself, then this issue should be approached with the utmost seriousness. Only a carefully thought-out project can help achieve the goal of making a profit. Of course, to launch a huge company with multimillion-dollar investments, it is unlikely that you will be able to do it only on your own. But it’s enough to start your own small business. This video describes how to independently develop a business plan:

The process begins with a business idea. An idea is just a figurative idea of ​​what you want to do. But the idea must be realistic in order to be implemented.

Having decided on the direction, we move on to planning on paper. Most often, the preparation of this document is necessary to attract investment. In this situation, we pay special attention to the section with financial planning and guarantees of return on investment.

We highlight all the factors that can influence the implementation of the idea. We indicate all the reasons that, in your opinion, will contribute to the success of your endeavor.

We draw up a detailed financial plan, which indicates the necessary financing, its sources and possible costs. Don’t forget to note the size of your investment - this is important for a potential investor.

In the marketing strategy we indicate ways to sell and promote products. It is better to provide several options. We also indicate the persons responsible for these activities.

Don't forget about possible risks. It is important at the initial stage to be able to foresee potential negative consequences and ways to manage them. This can directly affect the lifespan of your business.

Standard structure

Of course, each business plan can have an individual structure depending on the direction of the enterprise and the planned results. However, the basis of any project is always a standard structure.

The diagram shows possible options for using a business plan

The standard structure in a compressed form contains the following sections:

• summary;
• company characteristics;
• description of products and services;
• marketing plan;
• production plan;
• organizational plan;
• financial plan;
• risk assessment;
• applications.

What information should be contained in the sections

Summary

An introductory part containing brief information about the essence of the project. It depends on its content whether the reader will become interested in the project or not.

Company characteristics

It contains information about the company itself, the stage of its development, the profile of its activities, its competitiveness, development plans for the future, etc.

If the company is not newly opened, then in this section it is necessary to indicate the technical and economic indicators of development over the previous few years.

Description of products and services

This section should provide detailed information about the goods produced by the enterprise or services provided. Here you should talk in detail about the features of the product, the possibilities of its use, etc.

If there is a list of experts or consumers who are already familiar with this product/service and are ready to give positive feedback, then this will be an additional plus.

Marketing plan

A marketing plan is used for a detailed market analysis and development of a marketing strategy, which includes:

1. Pricing methods.
2. Market coverage plan.
3. Development of new products/services.
4. Product marketing method.
5. Advertising strategy.
6. Enterprise development strategy for future periods.

Production plan

This plan contains all the nuances of the production process:

• required raw materials, supplies and terms of their delivery;
• technologies used for production;
• equipment and its power;
• need for labor resources;
• product renewal plan;
• production development plan;
• work schedule.

Organizational plan

This section should show how the entire business project is planned to be implemented. This includes a strategy for implementing the main plans, as well as monitoring their implementation. You can also note the motivation to complete plans on time.

In the event of changes in the internal or external environment of the organization, it is necessary to indicate how it is planned to regulate the processes for implementing the main plans.

Financial plan

This type of plan should reflect all parts of the document. This section contains the cost expression of all components of the company’s development:

• forecast of production volumes;
• forecast of planned costs;
• balance of income and expenses;
• company budget;
• Management of risks;
• main indicators of enterprise performance.

Risk assessment

All possible risks and ways to insure against them are analyzed here. Preventive measures are planned to combat potential risks, as well as measures that should be taken if unplanned risks arise.

Applications

Documents that supplement or confirm the information contained in the document are attached here.

The most important section of a business project is the financial part, which contains a detailed analysis of all cash flows arising in the enterprise.

How to use a business plan

To prevent your business planning from becoming a mere formality on paper, it should be regularly reviewed, analyzed and adjusted. To get the most out of it, it is important to turn it into a core company management tool. It will optimally reflect all current conditions and new information collected over a certain period of time.

All changes occurring in the field of activity of your company and the conclusions drawn on their basis should be reflected in the business plan. This will allow you to plan the enterprise development strategy for the future.

It is necessary to regularly outline the main stages that you plan to implement in the next month. This information should be shared with your team members, along with a time frame for implementation.

At the end of each period, it is important to compare current results with planned plans. Draw appropriate conclusions and make adjustments taking into account actual indicators. Based on the results obtained, forecasts are made and new plans are drawn up.

If you regularly use a business plan, the planning process will not take much time. But there will definitely be positive results.

When starting your own business, do not be lazy to plan it conscientiously. If you are not sure that you can handle it on your own, you can seek the help of specialists. Of course, this will require additional financial costs, but it will protect you from financial losses in the future.

First, I’ll tell you briefly about my results in business. At the moment, I am the owner of several large Internet projects, the total cost of which is more than several million rubles, including a portal site. It is for this reason that I can openly express my opinions regarding business planning and various business processes. The knowledge and skills that I possess were acquired not in a university or a textbook, but in conditions of market competition through dozens of experiments.

To write or not to write a business plan?

Let's open any of the university textbooks about business, and in each of them it will be written that a business begins with a business plan. And even if the bearded professors with glasses don’t like what I say next, let’s build on the results these professors have achieved in business. As a rule, these are theorists who have never led large companies. But they all echo that a well-drafted business plan is 50% of the success of your future company.

To be honest, I even feel funny at such moments. You can plan for at least a whole year, make a plan for 100 A4 sheets, and then your business will fail.
Do you know why? Yes, because it's a market! The market is constantly changing, transforming, and it is cruel, especially for newcomers. You will never be able to predict everything that can happen to you or your business idea. That is why my personal opinion is that drawing up a business plan for a long time is a waste of your time.

Although there are several situations where a business plan can come in handy.

When is a business plan really needed?

In our age of bureaucracy, you simply cannot do without a business plan in two main cases:

— You want to receive a grant or subsidy for business development from the state.
Unfortunately, the entrepreneurship support system in the Russian Federation is such that you won’t even be accepted without a business plan. The main reason is that most of the officials in business support centers have no idea what business is, because... They have never studied it and are used to acting according to textbooks and regulations. The principle works here: the more paper in the business plan, the better. In the eyes of officials, such a business plan will look as if serious work has been done on it.

— You are preparing a business plan for an investor.

It is important to clearly understand that an investor is far from an official! As a rule, this is already an experienced businessman who will not tinker with the stack of papers that you brought him. For him, two things matter most:
1) The idea you came up with. She must “infect” him, he must want to do this business.
2) How well you understand the topic. Be prepared for dozens of questions. And you will have to answer all these questions.

These are probably the two main situations in which you really need a business plan.

When you don't need to make a business plan!

I remember when I was 22 years old, I even bought myself a smart book called “Business Planning.” At that time, I generally had vague ideas about business. I can already say that this was one of my most stupid purchases. I wanted to write a business plan FOR MYSELF! Never write business plans for yourself! It’s better to devote this time to studying the market, study it inside and out, and finally launch your business. The maximum time you can spend on creating a business plan is 1–2 hours of working time! Just take a piece of paper, a pen and calculate all the indicators. A business plan should fit on a maximum of 1 piece of paper, no need to write 30-page Talmuds!

Sample business plan “Business on social networks”

One of the main areas of my business is business on social networks, namely business on public pages.

I would like to immediately note that the data presented is already confirmed, and I drew up this business plan after launching the project and receiving profit from it. That is, after the fact. I will add my comments to each paragraph.

Idea: creating a public VKontakte page for the purpose of selling advertising, your products, and participating in affiliate programs.

Ways to make money on the project:
- advertising sales,
- partnership programs,
- selling your goods.

Main affiliate programs:
— ,
— .

What products can be sold:
— women's beauty and health products,
- Products for children,
- household goods.

Analysis of a competitor's project

Sample business plan “Car Parking”

Of course, I couldn’t help but use a typical university business plan as an example! And such an example was the sample BP for organizing a parking lot. As for my opinion about this business plan, I can say that the abundance of numbers in it can only please an official or a university teacher, but not a real entrepreneur. You can download this business plan from the link below:

Startup basics: a good financial plan, not drive and cats

Everyone knows that a business plan is one of the most effective tools for the successful implementation of a new project. Despite this, many novice entrepreneurs do not understand how to correctly draw up a business plan. For some, simple calculations like “bought and sold” are enough, others build a complex strategy instead of clear goals and objectives. So does an entrepreneur need a business plan and how to develop one?

Why do you need a plan?

In business practice, there are a huge number of force majeure circumstances that can affect the course of business. Their list is so huge that it is unlikely to fit into the format of this material. Moreover, it is almost impossible to take into account all the factors in one document and develop a mechanism for responding to them. So does it make sense to have a strategy or is it enough to limit yourself to the basic techniques and apply them as needed? As practice shows, it is still worth having a business plan.

It is needed for two tasks:

1. Business plan for “internal use”:

— As the proverb says, 10 minutes spent on planning saves an hour of hard work. Having a clearly developed business plan for a small business allows you to establish management processes. This is especially important when working in a team. A detailed plan eliminates discrepancies and specifies the steps that each team member takes in a given situation.

— Tracking work efficiency. A well-developed business plan has a number of key indicators that your business must achieve at certain intervals. Based on how clearly you pass these “marks”, you can draw conclusions about the effectiveness of business processes and “tighten the screws” if necessary. Plus, you can be confident that your team will be focused on the right goals in the event of a temporary leadership absence.

A well-developed business plan has a number of key indicators that your business must achieve at certain intervals. Based on how clearly you pass these “tags,” you can draw conclusions about the effectiveness of business processes.

— Risk reduction. We have already written that it is impossible to foresee all force majeure circumstances, but the general template of actions in a crisis situation is a very useful thing. As a rule, such steps are quite universal and help reduce risks. A clause about who, when and under what circumstances will carry them out must be present in the business plan.

2. Business plan for investors.

A master plan for business development, however, is needed not only for internal use. In some cases it may be provided to third parties. Very often, potential investors study a business plan for evaluation. The decision to invest in your business depends on how well all the nuances are worked out in it. In this case, the document has the status of a conditional “promissory note” and is binding. This could be a business plan for an employment center, receiving grants or subsidies. To receive a subsidy for starting your own business, the applicant must provide a number of documents to the employment center (PEC). Including a business plan, prepared in accordance with the structure specified by the Central Planning Committee. Deviations from it are not allowed.

Where can I get the plan?

You can get a business plan in two ways:

1. The first option is to contact a specialized company that will do this work. As a rule, this service is provided by various marketing agencies. Specialists will assess the market situation, conduct the necessary research and calculations, formulate the most appropriate development concept and main key indicators. Naturally, ordering the development of a business plan will require certain expenses. The cost of the service depends on the region, the qualifications of the agency and the amount of work. As a rule, the final document also takes into account the individual wishes of the client.
2. You can write a business plan from scratch yourself. It's free, but the process requires effort and certain knowledge. As a first step on this path, we can recommend downloading a sample with calculations or ready-made examples and adapting them to your own business.

Independent business planning

We offer you universal step-by-step instructions for independently developing a business plan.

1. Determine the document type

Business practitioners and theorists in Russia argue that business plans can be divided into four main types:

• Business plan of the company. This is the most common type. The document “for internal use”, which was described above;

• An investment business plan is developed for investors, describes the characteristics of your business and contains market research data;

• A business credit plan is required to obtain a loan from a bank. Shows the real need for a loan, the possibility of using loan funds and their repayment;

• Business plan for obtaining a grant or or non-governmental entities. In such a business plan, it is necessary to focus on the benefits of your business for the region or country as a whole or its social component (for example, environmental projects).

2. Collect and analyze information

• Description of the product or service that you intend to sell. Emphasis must be placed on the competitive advantages of the product. If it is cheap, technologically advanced or has no analogues at all, be sure to note this;

• Market analysis. It is important to carefully study the potential market for your product or service. This can be done using various tools. For example, analyze sales of similar products or release a trial batch of your product to the market. At the same time, in practice it is possible to understand how the product will be distributed, its current price, possibilities for stimulating consumers and promotion channels (advertising);

• Assessing competitors. You need to study your competitors thoroughly. This will help highlight the advantages of your product, as well as predict the actions of other market players;

• Production analysis. Here it is important to evaluate your own production capabilities (know how much product you can supply to the market), their flexibility (the possibility of modernization, expansion, repurposing, etc.). It is also a good idea to evaluate the maximum possibilities for uninterrupted supply of raw materials and consumables. If a business plan is drawn up for a company or agricultural enterprise, then a certain adjustment must be made for natural risks, and all calculations must be made based on a pessimistic scenario for the development of the situation;

• Organizational aspects. Recruiting a team of professionals and organizing work also requires resources. Analyze these points carefully;

• Estimated financial plan. In this part of the study, you need to calculate the amount of costs for the above items and current activities, as well as estimate revenue, profit and payback periods.

Recruiting a team of professionals and organizing work also requires resources. Analyze these points carefully.

3. We draw up a business plan

So, all the data has been collected, systematized and double-checked. The last point is especially important, since mistakes in a business plan can lead to serious problems in the future. The time has come to summarize all the data and conclusions in a single document and formalize it:

• The title page of the document is drawn up according to certain standards. It must contain information about the address and contact details of the company, to whom the document is intended and whether it is confidential. Be sure to include information about the full and short name of the project, the head of the enterprise and this project, the start date of implementation and its duration. Specify the time period during which the data in the document will be relevant;

• Brief summary. Describe the essence of the project and its prospects on 2-3 pages;

• Main part. To prepare this chapter of the business plan, we use pre-collected and structured information, which we have already written about above. The main part should include the following:

– a detailed description of the type of activity and services of the company;

– market assessment indicating the company’s competitive advantages;

- marketing strategy;

– promotion of goods to the market.

– costs of providing services;

– plan of technical equipment and activities of the company and production capabilities;

– management structure, personnel search;

– assessment of potential risks;

– financial forecast.

• Application. This part of the business plan should include additional materials justifying the thesis of the document.

You can also use special programs to draw up a business plan. This will somewhat simplify and automate the process, but the essence of the document will not change.

A short algorithm for independently developing a business plan

1. Selecting the type of document: enterprise business plan, investment, loan or grant document.
2. Collection, analysis, verification and systematization of information: description of the product with identified competitive advantages; study and analysis of the market, competitors, production and organizational activities; investments, revenue, profit and payback periods.
3. Preparation of a business plan. Inclusion in the final document of all data and conclusions drawn on their basis. Don't forget about the application.

1. Check and double-check the data you use when writing your business plan. Incorrect or irrelevant information can lead to fatal errors. Use data from official and independent sources for comparison. Use research: surveys, focus groups, launching trial batches of goods.
2. Include in your business plan options for the development of negative scenarios and your actions in this case. This approach allows us to minimize risks during project implementation.
3. Pay special attention to design. Errors in the final document are unacceptable.
4. A business plan in your company should have the status of law. Deviations from actions and key indicators are possible only if you or your investors decide so.

Remember that any, even the most well-developed business plan, is just one, albeit very likely, scenario. Be prepared to adjust it if necessary.

Desires do not produce riches. They come from a clear plan of action based on equally clear aspirations. Napoleon Hill, philosopher, bestselling author of Think and Grow Rich

Hello, dear readers of the online magazine about money “RichPro.ru”! This article will talk about how to write a business plan. This publication is a direct instruction to action that will allow you to turn a raw business idea into a confident step-by-step plan for implementing a clear task.

We'll consider:

• What is a business plan and why is it needed?
• How to write a business plan correctly;
• How to structure it and write it yourself;
• Ready-made business plans for small businesses - examples and samples with calculations.

To conclude the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring your idea to fruition and success things in the future.

Also, this article will provide examples of finished works that you can simply use or take as a basis for developing your project. Ready-made examples of submitted business plans can be found download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

7. Conclusion + video on the topic 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do differently.

With its help, you can secure financial support and open and develop your business much earlier than you can raise a significant amount for the business.

Investors react mostly positively to a good, thoughtful, error-free business plan, because they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also a necessary plan if you get into trouble yourself. In the end, if the risk calculation turns out to be too daunting, you can slightly redo it, transform the general idea in order to reduce them.

Creating a Good Business Plan is an excellent solution for searching for investment and developing your own action algorithms even in the most difficult situations, of which there are more than enough in business.

That is why, in addition to our own efforts It’s worth using “other people’s brains”. A business plan involves many sections and calculations, research and knowledge, only with successful operation, which can achieve success.

The ideal option would be to study all aspects yourself. To do this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, turning to courses and trainings, finding specialists for consultation on certain issues. This is the only way really figure it out in the situation and dispel all your doubts and misconceptions.

A business plan is worth writing for many reasons, but home- this is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business that generates stable and regular income). This is the first step towards achieving your dreams and secure middle class status.

If you have any questions, you may find answers to them in the video: “How to draw up a business plan (for yourself and investors).”

That's all for us. We wish everyone good luck in their business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

Business planning is an important link on the path to creating a new business.

Before we talk about how to draw up a business plan, let's first decide why it is needed and what its purpose is, and then consider its structure.

In fact, this is a step-by-step guide to organizing a new business, which describes what methods and means you are going to achieve your goals. I will describe the structure of this document and immediately give an example (based on a health club).

A well-written business plan should make a good impression on investors, as they should see that you understand how and by what means to achieve the goal, solve all problems, that you are proactive and disciplined.

Decor

A business plan begins with the cover. And you need to take its design seriously. A beautifully designed document will immediately endear you to potential investors. A beautifully designed plan, this means: with a cover on branded paper, with your company logo, in a folder with springs and a transparent cover, printed on only one side of the sheet. In the document itself: Times New Roman or Arial fonts, size 12-14, all headings are highlighted.

On the title page we indicate information about the company: name, legal address, telephone numbers, e-mail, contact person.

Structure

I would like to make a reservation right away that there is no clearly regulated structure of this document. It is determined by the specifics of the business. Therefore, here we will consider the general structure, on the basis of which it will be possible to draw up a business plan taking into account your specifics.

1. Business resume

A very important section. It is usually read first and already here you can determine how interesting your plan is to the investor. A summary is a condensed business plan. Here you very briefly describe the goals and objectives of your project, forecasts of sales volumes, future profits, the amount of necessary investments, and payback periods.

Therefore, although it is located at the beginning, you need to write this section after writing the business plan itself, when you already clearly understand all the key points of your business project and have calculated the entire economic component of the business.

I repeat once again, a competent investor reads this section first and very carefully.

The health club was created in the year xx.xx.xxxx. registration certificate number xxxxx.
The main activity of the company is providing health services and maintaining physical fitness. The main advantages are high quality of service provision and consumption of high-tech equipment.

Uniqueness is the effective and efficient use of those technologies that are provided in comparison with conventional and familiar simulators. You can also note the opportunity to play sports without grueling workouts.

2. Market analysis

At the very beginning, describe the market you are going to work in. An investor may not know your business niche and needs to understand what prospects and trends are in this niche, assess opportunities for business growth, and understand economic trends in the industry.

For example, this: by geographic location, demographic data, by type of consumer behavior, by user behavior, by income level, and so on. All this should be reflected in this section. Describe projected changes in these markets, trends and factors influencing business processes.

Market segmentation can be carried out according to the principle of profitability, that is, this service will be in demand among people with different income levels.

The most advantageous position in the eyes of the consumer belongs to organizations that have a swimming pool in their structure, because swimming is in greatest demand among visitors (45.6%). only in 27.2% of cases are consumers ready to receive the entire range of fitness clubs.

Almost 11% of potential clients of fitness clubs want to work out in a gym. The shares of other services in total demand do not exceed 5%. The main consumers of fitness services are women – 71%. Men – 40%.

Market segmentation can be carried out according to the criterion of profitability: the majority of the population is employed.
Firstly, this service is aimed at the private client, the average buyer.
The planned volume in the pessimistic version will be 10 people on weekdays and 20 people on weekends. Optimistically, 30 people on weekdays, 40 people on weekends.

Competition and competitive advantage.

Considering the competitive environment of the company, it should be noted that in the city there is a fairly large number of companies selling this service.

Our company will be based:

1. at an affordable price.
2. on unique equipment.
3. on discounts and promotions.
4. availability of shower and rest area.
5. individual approach to the client.
6. friendliness and friendliness among the staff.
7. effective recovery.

3. Description of products or services

In this section you need to describe your product or service, how it can satisfy market needs, what unique advantages it has, and its life cycle.
If there are patents or copyrights, reflect the same in this section.

Description of the company and industry

Registration date xxxx, registration certificate number, organizational legal form - individual entrepreneur (PE, LLC, etc.).
Actual address and legal address: city N, st. Nth, etc.

Analysis of the location of the company.

Advantages:

1. Proximity to the city center.
2. Possibility of unhindered entry and exit.
3. Located in a populated area.
4. Proximity to bus stop, trolleybus, taxi.

Flaws:

1. High rent (if the property is not owned).
2. Distance from the center and so on.

The main goal of the service is to attract the majority of clients (women) due to the optimal price, high-quality work, and the rarity of services.

This industry was founded to attract women; the uniqueness of the exercise machines is that they allow you to spend less time and effort on restoring health and physical fitness than conventional exercise machines.

Swot analysis.

1. High quality service.
2. Favorable location.
3. Providing jobs.
4. Optimal price.

Weaknesses:

1. Narrow range of services.
2. Lack of your own premises.
3. Based only on attracting females.

Possibilities:

1. Expanding the range of services.
2. The company's differentiation is the opening of a healthy nutrition center.

1. High competition.

Service characteristics

Nowadays, this industry is developing rapidly. The main structural divisions of this industry are health centers, tourist centers, institutions, shaping, aerobics, fitness, etc.
This club is an opportunity to restore and improve a woman’s appearance and well-being.
The equipment includes toning tables, a vibration platform, a climb simulator, and a massage bed.

Let us describe the equipment a little.

Toning tables are an excellent alternative to traditional fitness, a set of electronically controlled movement simulators. Toning tables are 7 times more effective than traditional aerobics, shaping, etc.

Toning tables avoid unnecessary stress on the spine and cardiovascular system.

A vibration platform is a device that strengthens the body without excessive effort and with minimal wear and tear. The effectiveness of the vibration platform lies in synchronized and mutually dependent movements down, up, back, at a speed of 30-50 times per second.

The climb simulator is a fundamentally new simulator that looks like a mini-escalator along which one moves upward.

Attractive factors:

1. optimal prices.
2. safety of service provision, presence of a medical worker.
3. exclusivity of services.
4. high quality of service provision.
5. cozy and pleasant environment (design).
6. provision of an oxygen cocktail.

4. Promotion of goods to the market

Describe how you will promote your products or services to consumers. Conditions and organization of product sales. What promotion channels will you use?

In this section, describe pricing issues.

The health club is developing several market segments:

• consumers (private individuals),
• corporate groups.

Product policy.

The company focuses on:

1. Direction to quality
2. Design direction.
3. Branding.

• high quality of service,
• optimal prices,
• discounts,
• club cards (subscription).

Calculation of services per 1 client:

1. Energy – x rubles,
2. Salary – x rubles,
3. Social Security contributions.
4. Depreciation.
5. Renting premises.
6. General production expenses.
7. Total.
8. Extra charge.
9. Service cost.

Sales policy.

The work will be carried out on the basis of marketing - attracting customers (calls, negotiations, concluding contracts with organizations). The width and length of the sales policy at the initial stage will be narrow.

Communication policy.

The goal is to conquer a certain niche in the sales market and form a permanent circle of clients.
For a successful solution, we will use advertising (print media and television).

5. Production

Everything related to production is described here: premises, equipment, requirements for resources and working capital.

Describe technologies, production flow diagrams.

Schedule: what work, in what time frame and who should complete it.

To carry out activities, it is necessary to use appropriate equipment and premises.

Tables of equipment and premises are compiled.
A brief description of the equipment and technical specifications are provided.

A table is also compiled regarding the direction in which the loan is spent:

1. Total loan amount:
2. Equipment acquisition costs.
3. General running costs.
4. Rent.
5. Wage.
6. Room renovation.
7. Delivery of equipment.

6. Enterprise structure. Control. Staff

Describe the organizational and legal form of the enterprise. The organizational structure of the enterprise, that is, who is responsible for what, how the interaction of services is carried out. You can draw a diagram of the structure.

The second thing to write about is management. Who will manage, their work experience, rights, responsibilities, functions, management methods. Sometimes they write autobiographies.

Third section, personnel.

Personnel, their rights, responsibilities, qualification requirements, salary level.

Organizational management structure.

In total, it is planned to attract 5 employees.

A table of the staffing table is provided.

The selection of personnel will be carried out through a recruitment agency and interview, through the recommendations of the Medical College and the Ministry of Sports.

7. Risk assessment and insurance

It describes what risks may arise for your company, as well as what you will do to reduce the negative consequences of the risks or even prevent them.

If you insure risks, write down the amounts you will insure and the types of insurance policies.

We calculate the monetary expression of risks associated with the activities of the enterprise:

1. External risks:

1.1. increase in electricity tariffs (14% of revenue).
1.2. Legislative risk (30% of net profit).
1.3. Risk of emergency situations (5% of net profit).
1.4 Increase in rent (4% of revenue).
1.5 Increased competition (7% of net profit).

2. Internal risks.

2.1 Lack of quality services (20% of revenue).
2.2 Low-skilled personnel (10% of revenue).
2.3 Equipment malfunctions (2% of revenue).

Measures to minimize risks:

1. Insurance.
2. Reservation.
3. Avoid.
4. Preventive measures.

8. Financial forecast of your future actions

I’ll just list what should be in this section:

• balance
• Profits and Losses Report
• cash flow statement
• timing of reaching the break-even point and payback of the project;
• amount of required investment
• profit and profitability calculations

Lending is carried out for a certain period - for 2 years, 4 years, etc. A debt repayment schedule is drawn up.
A plan of expenses and income is drawn up - the first year by month, the rest by year.
A forecast balance is drawn up and the payback period is calculated.

1. Investment size.
2. Net profit.
3. Depreciation deductions.
4. Net cash flow (item 2 + item 3)
5. Payback period (clause 1/clause 4)

We calculate return on investment and discount income.

1. Net profit for 4 years.
2. Depreciation over 4 years.
3. Net cash flow for 4 years.
4. Investment size.
5. Return on investment, %. (item 1-item 4/item 4*100%)
6. Discount rate,% ((15-8.25)+8.25).
7. Discount factor at the end of the year, (1/(1+0.15)4).
8. Discounted income.

We calculate the break-even analysis.

1. Revenue.
2. Variable costs.
3. Fixed costs.
4. Marginal income.
5. Marginal income share.
6. Profitability threshold.
7. Margin of financial strength.

Let's calculate the budget effect.

1. Income tax for the year,
2. Contributions for social needs.

9. Applications

Here you can include: diagrams, graphs, photographs, copies of contracts and agreements, clippings from information sources, biographies, reports, etc.

This is the general structure that should be followed when drawing up a business plan.

Own business